News & Press
MSC in the press.
A record of MSC in the trade press, from our launch at AFM 2020 to the No AI Used campaign that has become the centrepiece of our 2026 slate.
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VarietyLondon Sales Company MSC Labels Films ‘No AI Used’ at EFM, Calls for Global Standard (Exclusive)
The Mise En Scène Company became the first international sales company to formally label its slate “No AI Used” at a major market, calling on the wider industry to adopt a universal framework for AI transparency in film.
UK Sales Firm Labels Films ‘No AI Used’, Calls For An Industry Standard , EFM
MSC formally introduced the No AI Used classification at EFM, becoming the first sales company to apply provenance labelling to its full current slate at a major international market.
