MSC at
Cannes 2026

International film sales. London, New York, Toronto.
12–19 May 2026 · Marché du Film · 2 Rue Félix Faure, 06400 Cannes
All six films in the MSC slate carry the No AI Used label, first introduced at EFM Berlin in February 2026. Each film was created without the use of AI at any point of the production, from script to screen.
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Current Slate

01 / 06
Billy Knight
Alec Griffen Roth
No AI Used
Drama · USA / UK · 2025 · 90 min
Al Pacino, Charlie Heaton, Diana Silvers
A film student in Los Angeles discovers his late father's unfinished screenplays and a handkerchief bearing the name Billy Knight, sending him on a search through Hollywood for the man behind the name. Al Pacino stars in a debut feature about legacy, grief, and the stories we inherit.
Territory: Worldwide ex. USA
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Human Provenance
in Film

Launching at Cannes Next · May 2026

A free, open standard for AI disclosure in film and television. Productions declare alongside chain of title. The classification travels with the film through every deal and delivery that follows.

We're looking for founding signatories to support the standard.

Book a Meeting Read the Draft Standard
Three categories No AI Used, Assistive AI, and Generative AI. The organising principle: does AI enhance human creative work, or replace human creative roles?
One declaration The producer completes a single form alongside chain of title. No proprietary lock-in. No new infrastructure.
Open licence Free to use under CC BY 4.0. Open to any organisation in the film and television industry.